High Water Festival Media Kit and Session Cocktails Campaign Proposal:
Attached is my Media Kit Project, which features a comprehensive news release, backgrounder, staff biographies, blog post, and a selection of publicity photos and headliners I created for the High Water Festival in North Charleston, South Carolina. This kit offers a detailed overview of the festival, highlighting its key elements and the creative work behind its promotion. This was such a fun project!
As part of my senior capstone project, I developed a comprehensive semester-long campaign strategy for Session Cocktails, a speakeasy-style bar with locations in Auburn and Tuscaloosa, Alabama. This project included in-depth social media analysis, targeted campaign strategies, original graphics, and creative direction tailored to enhance brand identity and community engagement.
Anna Carson Wagner 